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Patent Abstract
An article of jewelry has a jewelry setting for removable engagement
of a jewel from such article of jewelry. The jewelry setting enables
biased engagement of the jewel with the article of jewelry in a
secure manner, such that inadvertent separation of the jewel from
the article of jewelry is prevented. A special tool for the engagement
of the jewel with the jewelry article may be provided to enhance
the secure connection between the jewel and article of jewelry.
An interchangeable system of jewels, settings and articles of jewelry
is also provided.
Patent Claims
What is claimed is:
1. A system for the retention of a jewel in an article of jewelry
adapted to decorate an item, whereby a plurality of jewels may interchangeably
set in the article of jewelry, the system comprising: a fixed portion
housed within an article of jewelry, the fixed portion comprising
a receiving chamber; a removable portion adapted to retain a jewel,
and a facilitator tool configured to engage and displace the removable
portion towards and away from the receiving chamber of the fixed
portion, the facilitator tool being operative to insert and detachably
couple the removable portion to the fixed portion.
2. A system in accordance with claim 1, wherein the facilitator
tool is operative to magnetically attract the removable portion,
the facilitator tool and removable portion being disengaged upon
coupling the fixed portion to the removable portion.
3. A system in accordance with claim 2, wherein the facilitator
tool includes a handle and a contact portion configured to engage
the removable portion, the removable portion comprising an insertion
member magnetically attractable to the facilitator and insertable
into the receiving chamber of the fixed portion, the inserting member
having a seat portion for receiving the jewel.
4. A system in accordance with claim 3, wherein at least the contact
portion of the facilitator tool is made from a magnetizable material.
5. A system in accordance with claim 3, wherein the contact portion
has at least one magnetic insert.
6. A system in accordance with claim 3, wherein the contact portion
has a surface located adjacent to the insertion member during engagement
between the facilitator tool and the removable portion and provided
with a layer of the magnetizable material.
7. A system in accordance with claim 3, wherein the contact portion
has a surface located adjacent to the insertion member of the removable
portion and provided with a plurality of fingers, the fingers each
being configured to engage a respective recess provided in the surface
of the insertion member so that the facilitator tool and removable
portion rotate synchronously relative to the fixed portion in response
to a torque applied by the facilitator tool during coupling the
fixed and removable portions.
8. A system in accordance with claim 7, wherein the surface of
the contact portion of the facilitator tool has a plurality of seats
each configured to removably receive a respective one of the plurality
of fingers and provided with a respective magnetic insert so that
the respective magnetic insert is in contact with an inner end of
the respective finger upon coupling the finger to the seat.
9. A system in accordance with claim 7, wherein the plurality of
fingers each are fixedly mounted to the surface of the contact portion
of the facilitator tool.
10. A system in accordance with claim 3, wherein the insertion
member has a face opposing the surface of the contact portion of
the facilitator tool during engagement between the facilitating
tool and the removable portions, the face having a formation configured
to engage the contact portion of the facilitator tool so that the
facilitator tool and the removable portion are rotatably fixed relative
to one another upon applying a torque to the facilitator tool.
11. A system in accordance with claim 10, wherein the formation
includes a plurality of ledges extending outwards from the face
of the insertion member and having inner surfaces, the inner surfaces
being configured to engage an outer periphery of the contact portion
in a rotatably fixed manner.
12. A system in accordance with claim 1, wherein the item is selected
from the group consisting of handbags, buttons, zippers, shoes,
boots, clothing, combs, brushes, hats, leatherwear, fashion jewelry,
shopping bags, purses, key holders, pens, cuff links, card holders,
frames for photographs and frames for paintings.
13. A system in accordance with claim 1, wherein the item is selected
from the group consisting of mobile phones, cameras, CD players,
laptops, lighters and electronics.
14. A system in accordance with claim 1, wherein the fixed portion
further comprising a biasing member, an outer end exposed during
the wearing of the article of jewelry, an inner end hidden during
the wearing of the article of jewelry, and an inner wall having
securing means and being disposed between the inner end and the
outer end; the fixed portion adapted for passage of the insertion
member through the inner end and into the receiving chamber for
seating of the removable portion within the fixed portion and for
displaying of the jewel seated within the seat portion adjacent
the outer end, the fixed and removable portions extending along
a longitudinal axis upon insertion of the insertion into the fixed
portion, the removable portion being seated relative to the fixed
portion through a rotatable engagement of the insertion member with
the securing means on the inner wall of the fixed portion; wherein
the insertion member engages the biasing member upon rotation of
the removable portion within the fixed portion, and the biasing
member generates an axially longitudinally directed force for urging
the fixed and the removable portions to remain seated so that the
fixed and removable portions are prevented from axial displacement
relative to one another while seated; and wherein the insertion
member has a predefined shape and the inner end has a plurality
of passages that form a pattern of passages, each passage of the
plurality of passages corresponding in shape to the shape of the
insertion member.
15. A system in accordance with claim 14, wherein the outer end
and the inner end each have a diameter and the diameter of the outer
end is less than the diameter of the inner end for preventing passage
of the insertion member completely through the outer end.
16. A system in accordance with claim 3, wherein the insertion
member of the removable portion is provided with a resilient element
fixed to an inner surface of the insertion member and configured
to retain the jewel within the insertion member.
17. A system in accordance with claim 16, wherein the resilient
element is made from elastomeric material selected from the group
consisting of engineering plastics and rubber.
18. A system in accordance with claim 3, wherein the insertion
member of the removable portion is provided with a retaining element
removably insertable into the insertion member and configured to
retain the jewel within the insertion member.
19. A system in accordance with claim 14, wherein the insertion
member is fin-shaped.
20. A system in accordance with claim 14, wherein the predefined
shape and the pattern of passages are configured for unidirectional
insertion of the insertion member into the receiving chamber.
21. A system in accordance with claim 17, wherein the elastomeric
material includes silicon.
22. A system in accordance with claim 14, wherein the biasing member
further comprises at least one chordal section.
23. A system in accordance with claim 22, further comprising at
least one groove disposed on the at least one insertion member for
biased engagement with the at least one chordal section.
24. An article of jewelry comprising: a consumer item formed with
a body having an outer face; and a jewelry assembly embedded in
the body of the consumer item and including a retaining member provided
with an outer end opening into the outer face of the body; a biasing
member disposed within the retaining member and spaced inwards from
the outer opening; a setting removably insertable into the retaining
member and configured to selectively receive a plurality of jewels
so that a received jewel extends towards the outer end opening and
is displayed proximate to the outer face of the body upon inserting
the setting into the retaining member, wherein the setting is removable
from the retaining member to have the received jewel replaced with
a new jewel for altering appearance of the consumer item upon inserting
the setting with the new jewel into the retaining member, wherein
the retaining member and the setting extend along a longitudinal
axis upon insertion of the setting into the retaining member, and
the biasing member generates an axially directed force for urging
the retaining member and the setting to remain engaged so that the
retaining member and the setting are prevented from axial displacement
relative to one another while engaged.
25. An article of jewelry in accordance with claim 24, wherein
the consumer item is selected from the group consisting of electronic
consumer items, garment consumer items, kitchenware consumer items,
and combinations of these.
26. An article of jewelry in accordance with claim 24, wherein
the electronic consumer items are selected from the group consisting
of mobile phones, cameras, CD players, laptops desktop, flashlights,
tape recorders, and radios.
27. An article of jewelry in accordance with claim 24, wherein
the garment consumer items are selected from the group consisting
of handbags, buttons, zippers, shoes, boots, clothing, combs, brushes,
hats, leatherwear, fashion jewelry, shopping bags, purses, key holders,
pens, cuff links, pocket knives, nail clippers, and scissors.
28. An article of jewelry in accordance with claim 24, wherein
the furniture consumer items are selected from the group consisting
of frames for photographs, frames for paintings, chairs, armchairs,
carpets, tables, cabinets, stoves and coffee tables.
29. An article of jewelry in accordance with claim 24, wherein
the kitchenware items are selected from the group consisting of
utensils, plates, cups, food product containers.
30. An article of jewelry in accordance with claim 24, wherein
the setting has a jewel seat housing the received jewel, a resilient
element disposed in the jewel seat and configured to resiliently
engage the received jewel so that the jewel is prevented from voluntary
displacement from the jewel seat, and an engaging portion having
a plurality of insertion members for axial insertion through the
retaining member for displaying the received jewel proximate to
the outer opening of the retaining member.
31. An article of jewelry of claim 30, wherein the retaining member
is configured with an inner end opening smaller than the outer end
opening to arrest displacement of the setting so that the received
jewel is displaced proximate to the outer face of the consumer item,
prevent the setting from completely received jewel from falling
out of the retaining member, the an inner end opening being provided
with a plurality of passages that form a pattern of passages, the
engaging portion of the setting being provided with a plurality
of insertion members for axial insertion through the plurality of
passages of the inner end opening of the retaining member, each
of the plurality of insertion members having a predefined shape
that corresponds with the inner end opening passage, and the engagement
portion engaging the retaining member through a rotation of the
setting within the retaining member.
32. An article of jewelry in accordance with claim 31, wherein
the plurality of insertion members are symmetrically and radially
disposed around the setting., the article of jewelry further comprising
at least one additional setting comprising an additional jewel seated
thereon and adapted for removable engagement with the retaining
member.
33. An article of jewelry in accordance with claim 24, further
comprising a facilitator tool for engaging the setting and further
displacing and removably axially inserting the setting the retaining
member.
34. An article of jewelry in accordance with claim 30, wherein
the resilient element includes a washer or a spring.
35. An article of jewelry in accordance with claim 30, wherein
the resilient element is fixedly coupled to the jewel seat.
36. An article of jewelry in accordance with claim 33, wherein
the facilitator tool is made from a magnetizable material.
37. A method for assembling an article of jewelry adapted to decorate
an item, the article of jewelry comprising: a retaining member having
an axial inner passage; and a setting member removably coupleable
to the retaining member; the method comprising the steps of: a)
coupling the retaining member to the item so that the axial passage
opens into an outer side of the item; a) selectively setting a plurality
of jewels in the setting member; b) engaging the setting member
by a facilitator tool; c) displacing the facilitator tool towards
and axially aligning the facilitator tool with the retaining member;
d) axially displacing the facilitator tool towards the retaining
member, thereby axially inserting the setting member into the inner
passage of the retaining member; e) applying a torque to the facilitator
tool, thereby rotating the retaining and setting members relative
to one another to a locking position, in which the jewel extends
through the axial inner passage of the retaining member and terminates
proximate to the outer side of the item.
38. The method in accordance with claim 37, wherein the setting
member and facilitator tool are magnetically attractactable to one
another.
39. The method in accordance with claim 37 further comprising applying
an axial force to the facilitator tool, thereby disengaging the
facilitator tool from the setting member.
40. The method in accordance with claim 39 further comprising applying
a countertorque to the facilitator tool, thereby unlocking the setting
and retaining members from one another upon engaging the facilitator
tool with the setting member; and axially displacing the facilitator
tool with the setting member from retaining member; and repeating
the steps (a) through (d).
41. The method in accordance with claim 37 wherein the item is
selected from the group consisting of handbags, buttons, zippers,
shoes, boots, clothing, combs, brushes, hats, leatherwear, fashion
jewelry, shopping bags, purses, key holders, pens, cuff links, card
holders, frames for photographs, frames for paintings, mobile phones,
cameras, CD players, laptops, lighters and electronics.
42. A kit for decorating a consumer item with a article of jewelry,
comprising: a fixed portion having a receiving chamber and configured
to be embedded in the item so that the receiving chamber opens into
an outer side of the consumer item; a plurality of jewels; a removable
portion detachably coupled to the fixed portion and configured to
interchangeably receive and retain the plurality of jewels; and
a facilitator tool adapted to engage, displace and axially insert
the removable portion into the receiving chamber of the fixed portion,
the facilitator tool further being adapted to apply a torque to
the removable portion so that the removable portion rotates relative
to the fixed portion between a locked position, in which a retained
jewel extends through the outer side of the item, and an unlocked
position, in which the facilitator tool is operative to pull the
removable member with the retained jewel from the receiving chamber.
43. A kit in accordance with claim 42, wherein the facilitator
tool is configured to magnetically attract the removable portion.
44. A kit in accordance with claim 42, wherein the removable portion
has a resilient member fixedly attached an inner wall of the removable
portions and configured to bias the retained jewel against voluntary
displacement thereof from the removable portion.
45. A kit in accordance with claim 42, wherein the resilient member
is made from silicon.
46. A kit in accordance with claim 42, wherein the item is selected
from the group consisting of handbags, buttons, zippers, shoes,
boots, clothing, combs, brushes, hats, leatherwear, fashion jewelry,
shopping bags, purses, key holders, pens, cuff links, card holders,
frames for photographs, frames for paintings, mobile phones, cameras,
CD players, laptops, lighters and electronics.
47. A method of marketing comprising the steps of: offering a consumer
product or service to a consumer; complimenting the offered consumer
product or service with a piece of jewelry having a market value,
the piece of jewelry comprising: a fixed portion having a receiving
chamber and configured to be embedded in an item so that the receiving
chamber opens into an outer side of the consumer item, a collection
of jewels, a removable portion detachably coupled to the fixed portion
and configured to interchangeably receive and retain the plurality
of jewels; establishing a system of reward points based on a value
of the purchased product or service by the consumer, whereas each
subsequent purchase of the consumer product or service includes
at least one component of the piece of jewelry having a higher market
value than the market value of the piece of jewelry presented with
a previous purchase of the consumer product or service; and allocating
a predetermined percentage of the market value of the purchased
piece of jewelry to a manufacturer or retailer thereof.
48. A method in accordance with claim 47, wherein the consumer
product has an insert provided with a logo of a manufacturer of
the consumer product, the insert being removably embedded in the
consumer product, the article of jewelry being shaped and dimensioned
similarly to the insert, the method further comprising removing
the insert from the purchased consumer product, and removably inserting
the article of jewelry into the consumer product instead of the
removed insert.
49. A method in accordance with claim 47, wherein the at least
one component of the piece of jewelry is the setting provided with
a new collection of jewels.
50. A method in accordance with claim 47, wherein the offered consumer
product is selected from the group consisting of handbags, buttons,
zippers, shoes, boots, clothing, combs, brushes, hats, leatherwear,
fashion jewelry, shopping bags, purses, key holders, pens, cuff
links, card holders, frames for photographs, frames for paintings,
mobile phones, cameras, CD players, laptops, lighters and electronics.
51. A method in accordance with claim 47, wherein the offered service
is selected from the group consisting of transportation fare, use
of credit cards and electronic communication services, and combinations
thereof.
52. A method of promoting an article of jewelry comprising a fixed
portion having a receiving chamber and configured to be embedded
in an item so that the receiving chamber opens into an outer side
of the item, a collection of jewels, a removable portion detachably
coupled to the fixed portion and configured to interchangeably receive
and retain the plurality of jewels; the method comprising: collecting
reward points for purchasing the article of jewelry; and receiving
a new article of jewelry or a component thereof having a higher
market value than the previously purchased article of jewelry upon
collecting a predetermined amount of the reward points.
Patent Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application is a continuation-in-part of U.S. application
Ser. No. 10/181,073 filed on Oct. 23, 2002 and currently pending,
and claiming priority from application PCT/US02/09081 filed Mar.
22, 2002 and currently pending, and now abandoned provisional application
Ser. No. 60/278,313 filed on Mar. 23, 2001.
I. FIELD OF THE INVENTION
[0002] This invention relates to jewelry settings generally, and
more specifically to a jewelry setting having interchangeable parts
that are rotationally biasable together.
II. BACKGROUND OF THE INVENTION
[0003] Jewelry pieces are conventionally permanent. In other words,
once a jewel is fixed within a setting, the jewel and the setting
may only be used or worn as a combined unit on one part of the body.
This can be quite limiting, for example, if one wished to display
or wear a particular jewel on one's finger during one occasion and
on one's clothing in a brooch or pin during another occasion.
[0004] Interchangeable jewelry settings that overcome such a limitation
are known. Usually, interchangeable jewelry settings allow a variety
of stones or jewels to be used with a single setting. Alternatively,
a single jewel or stone can be used in a variety of settings for
adornment in a variety of locations. An early example is shown in
U.S. Pat. No. 1,864,371 to Prussian.
[0005] Most prior art interchangeable jewelry settings incorporate
a first setting piece having a jewel fixed thereto and a second
setting piece into which such first setting piece is secured for
as long as the user wants it in that piece of jewelry. The first
setting piece may be threaded in the second setting piece, as shown
in U.S. Pat. No. 1,160,723 to Lander. Other manners of engagement
are shown in U.S. Pat. No. 4,982,581 to Furuyama, U.S. Pat. No.
5,588,310 to Lai, and U.S. Pat. No. 3,933,011 to DiGilio et al.
Another popular method is shown in U.S. Pat. No. 5,456,095 to Tawil
et al., wherein a bayonet-type locking arrangement having ramped
engagement portions is used to secure the first setting within the
second setting.
[0006] In each of the prior art references noted above, there is
a chance that the first and second pieces may be inadvertently separated
through hand manipulation. Such possibility arises from the downward
placement of the first setting piece, having the jewel fixed thereto,
into the second setting piece into which such first setting piece
is placed. In such an arrangement, the engagement and disengagement
of the first and second setting pieces may easily occur while the
article of jewelry is being worn. While this arrangement may be
convenient if it is desired to swiftly change gems or diamonds,
it lacks a certain amount of security. Furthermore, because the
engagement of the first and second pieces occurs primarily by hand,
there are no security measures inherent in the structures of the
prior art that prevent unwanted disengagement of the first and second
pieces.
[0007] Assembling multiple pieces is a difficult task requiring
skills and experience working with tools that are used for fastening
separate components of an article of jewelry together. Often, a
component engaged by a tool voluntarily detaches therefrom before
the craftsman is able to fasten it to other components. Needless
to say, the users of the article of jewelry, which is adapted to
be used with a plurality of gems, may experience even more difficulties.
Some of the prior art references discussed above disclose tools
having certain features that facilitate the assembly or disassembly
of the article of jewelry. However, the disclosed tools may have
a rather complicated structure that does not ensure reliable and
easy engagement between the tools and components to be fasten.
[0008] Jewelry has always been important part of wardrobe and many
accessories associated with it. Historically, both men and women
clothing were embroidered with pearls and sparkling gems. Belts,
shoes, purses and other accessories were decorated with jewelry
articles that were permanently attached to these accessories. While
jewelry was relatively rarely associated with many of the noted
items during the last century, this trend has been recently reversed.
It is not unusual nowadays to see a variety of items, which may
have an everyday utility, decorated with jewelry. However, typically,
an article of jewelry, which is embedded in an item, has a permanently
fixed gem. As a consequence, the item cannot be redecorated.
[0009] A need, therefore, exists for an article of jewelry overcoming
the inadequacies of the prior art.
[0010] Still a further need exists for an article of jewelry provided
with a structure adapted to selectively receive a plurality of jewels
or gems.
[0011] A further need exists for an article of jewelry that can
be coupled to a variety of items and have a structure configured
to selectively receive a plurality of gems.
[0012] Still a further need exists for a tool configured to facilitate
assembly/disassembly of an article of jewelry.
[0013] Another need exists for a method of assembling/disassembling
an article of jewelry that is configured to selectively receive
a plurality of jewels and gems.
III. SUMMARY OF THE INVNETION
[0014] The setting of the present invention overcomes the inadequacies
of the prior art by providing a secure means for releasable and
interchangeable engagement of a gem with a jewelry piece. The construction
of the setting prevents unwanted removal of the gem from the setting
while the jewelry article is being worn and displayed by requiring
engagement of the gem with the setting from the inside of the setting,
not the outside of the setting. Thus, for example, if the jewelry
item is a ring worn on a person's finger, the gem can only be inserted
into the ring through the interior of the ring and not from the
outer periphery of the ring. In addition, the gem is preferably
engaged and disengaged from the setting by a special tool, which
must preferably be used to insert, remove and interchange gems with
the setting. Thus, unwanted disengagement of the gem from the setting
is prevented because only the owner of the jewelry article would
have possession of the tool.
[0015] An article of jewelry has a removable portion that selectively
receives and retains a plurality of jewels or gems and a fixed portion
that is coupled to an item to be decorated and configured to receive
the removable portion. The structure of the article enables biased
engagement of the received jewel with the fixed portion in a secure
manner, such that inadvertent separation of the jewel from the article
of jewelry is prevented.
[0016] Assembling the inventive article of jewel is realized by
a special tool or key for engaging/disengaging the removable and
fixed portions. The jewelry setting enables a plurality of jewels
to be interchangeably set within the article of jewelry, thus enabling
the appearance of the article of jewelry to be changed as desired.
[0017] In accordance with one aspect of the invention, the tool,
configured to provide a reliable insertion, engagement and disengagement
of the removable and fixed portions, is capable of generating a
magnetic force that reliably attracts the removable portion to the
tool. Accordingly, assembling/disassembling of the inventive article
of jewelry can be performed in a time effective manner by eliminating
a manual part of coupling the article's components together.
[0018] In accordance with a further aspect of the invention, the
article of jewelry can decorate a variety of items, which are both
traditionally associated with jewelry and not typically thought
of in combination with it. Such traditional items as men and women
clothing and its accessories may include, for example, dresses,
suits, shoes, belts, hats, combs and others. Rather unconventional
items may include, but certainly not limited to, cellular phones,
cameras, CD players, glasses, key holders, cardholders, electronics,
and frames for pictures and paintings.
[0019] Still other features and advantages of the invention will
become clear upon review of the following detailed description in
conjunction with the appended drawings.
IV. BRIEF DESCRIPTION OF THE DRAWINGS
[0020] FIG. 1 is an exploded view of the components of the jewelry
setting of the present invention.
[0021] FIG. 2 is an exploded view of the insert, spring and jewelry
article of the present invention.
[0022] FIG. 3 is a perspective view of the assembled insert, spring
and article of jewelry.
[0023] FIG. 4 is an exploded view of the jewel, washer and setting
of the present invention.
[0024] FIG. 5 is a perspective view of the assembled jewel, washer
and setting.
[0025] FIG. 6A is an exploded view of the components used to assemble
the jewelry setting of the present invention.
[0026] FIG. 6B is a bottom view of the setting of FIG. 1.
[0027] FIG. 6C is a top view of the insert of FIG. 1.
[0028] FIG. 6D illustrates a plug or cover used to prevent the
setting of the invention from rotating within the insert once the
insert is fit within the setting.
[0029] FIGS. 7A-7C illustrate engagement of the setting of the
invention with the insert of the invention.
[0030] FIG. 8 is a partial section view of the assembled components
of FIG. 1.
[0031] FIG. 9 illustrates a plurality of jewels interchangeably
associated with a jewelry article.
[0032] FIG. 10 is a perspective view of an alternative design of
the setting member of the invention.
[0033] FIG. 11 is a partially hidden assembly view of the setting
of FIG. 10 position in an insert of the invention.
[0034] FIG. 12 illustrates an alternative embodiment of the insert
of the present invention.
[0035] FIG. 13 is an exploded view of an alternative embodiment
of the components of the jewelry setting of the present invention.
[0036] FIG. 14 is an exploded view of a tool engaging a component
of the invention.
[0037] FIG. 15 is a perspective view of a tool for coupling the
setting with an article of jewelry configured with at least one
magnetic insert.
[0038] FIIG. 16 is a perspective view of a key holder provided
with the assembled insert, spring and article of jewelry.
[0039] FIG. 17 is a flowchart of the inventive method of the marketing
the inventive article of jewelry.
V. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
[0040] The jewelry setting of the present invention is designed
to provide a consumer with the ability to optimize and maximize
the use and enjoyment of a jewel or gem. Normally, a jewel is purchased
in connection with a single article of jewelry, which can only be
worn on a single body part or an item. This can be quite restrictive
and prevent the user from wearing the jewel on more than only a
few selected occasions. By allowing a user to securely interchange
jewels with different jewelry articles, the user is no longer prevented
from wearing a jewelry article in only one environment. Thus, a
jewel may be worn on a ring one day, one a bracelet the next day,
on a pin the day after, and in earrings the day after that. Or,
a jewel may be used interchangeably with different jewelry articles
throughout a single day. Accordingly, a user owning a plurality
of different jewels and a plurality of different jewelry articles
can create many jewelry articles having many different appearances.
This provides the user with a variety of choices and options that
are not possible with a jewelry article having a jewel fixed therein.
[0041] The following detailed description is of the best mode or
modes of the invention presently contemplated. Such description
is not intended to be understood in a limiting sense, but to be
an example of the invention presented solely for illustration thereof,
and by reference to which in connection with the following description
and the accompanying drawings one skilled in the art may be advised
of the advantages and construction of the invention. In the various
views of the drawings, like reference characters designate like
or similar parts.
[0042] FIG. 1 is an exploded view of a jewelry article employing
the jewelry setting of the present invention, generally comprising
an article of jewelry 20, such as a ring, pin, brooch, bracelet
or the like, a spring 40, an insert 60, a setting 80, a washer or
spring 100 and a jewel or gem 120. For purposes of illustration
and explanation, the article of jewelry 20 will be shown in representative
form as a square piece, it being understood that such article of
jewelry 20 can be a portion of a ring, pin, etc. The assembly is
completed by engaging the "male" part, defined by the
assembly of the gem 120 seated within the setting 80, with the "female"
part defined by the assembly of the insert 60 and spring 40 both
seated within the article of jewelry 20.
[0043] First, as shown in FIGS. 2 and 3, the spring 40 and insert
60 are seated within an orifice 21 provided in the article of jewelry
20 and fastened thereto, such that the spring 40 is seated on the
recessed surface 22 and the bottom edge surface 62 of the insert
60 is seated on the spring rim 42. Such orifice 21 is defined by
a seating surface 22, a side surface 24, an inner surface 26 having
an inner opening 27, and an outer surface 28 having an outer opening
29. The terms "outer" and "inner" as used herein
refer to the position of the article of jewelry 20 as worn on a
person's body. In other words, if the article of jewelry 20 is a
ring, then when such article is worn on a person's finger, the "outer"
surface 28 would be exposed to the world, while the "inner"
surface 26 would lie adjacent the person's finger and be hidden
from view. The insert 60 is further defined by an inner surface
63, a receiving chamber 67 adapted to receive the setting 80 as
described below, and engagement members 65 having downwardly depending
projections 68 for engaging the setting 80 as will be described
below. The resilient spring tabs 44 that project upwardly toward
the seated insert 60, which tabs will be described in detail later,
are preferably not contacted by the bottom edge surface 62 of the
insert 60. The side surface 64 of the insert 60 is preferably fastened
to the inside surface 24 of the article of jewelry by a suitable
adhesive such as glue, epoxy or the like, such that the upper edge
surface 66 of the insert 60 becomes flush with the inner surface
26 of the article of jewelry 20.
[0044] The steps illustrated in FIGS. 2 and 3, i.e., the seating
of the spring 40 and insert 60 in an article of jewelry 20, can
be performed at the factory when the article 20 is manufactured,
or it can be performed later by fashioning an orifice 21 into an
existing piece of jewelry. Thus, the insert 60 and article of jewelry
20 can, if desired, be fashioned as a single piece.
[0045] The positioning of the jewel 120 within the setting 80 is
illustrated in FIGS. 4 and 5. The setting 80 is provided with an
orifice 82 adapted to receive the jewel 120 and a seating surface
84 adapted to receive the washer 100. The setting 80 is further
provided with an upper edge surface 86, a ledge surface 87, a lower
edge surface 88 (see also FIGS. 6A and 6B), and fin-shaped engagement
members 90 having pockets 92 fashioned therefrom, which pockets
are designed to engage protrusions 68 (see FIGS. 2, 3, 6A) provided
on the inside engagement members 65 of the insert 60. The engagement
members 90 and the engagement of the setting 80 with the article
of jewelry 20 will be described in connection with FIGS. 6A through
8.
[0046] Returning to FIGS. 4 and 5, the use of a spring or washer
100 is preferred to protect the seating contact between the jewel
120 and the setting 80, however such use is not critical and it
may be left out of the construction as desired. Such element 100
may either be a simple rubber washer or a spring akin to spring
40. In certain situations, the use of a washer may be desirable.
For example, a washer 100 will not show through a real diamond but
will show through a fake diamond, such as a cubic zirconia. Thus,
the washer 100 may be used to verify the type of jewel 120 placed
within the setting 80. However, if it would be inappropriate to
use a washer, then a spring may be used instead.
[0047] In any event, once the jewel 120 is set within the setting
80, the upper edge 86 of the setting 80 is used to fix the jewel
120 in place. Such fixation may comprise the bending of the upper
edge material over the crown 122 of the jewel 120 or the use of
prongs (not shown) folded over the crown 122. Alternatively (not
shown), the jewel 120 may be inserted through the underside of the
setting 80 (necessitating the use of a setting having the means
to allow for passage of the jewel therethrough) and secured to the
setting with a type of filling material. Such type of fixation would
allow the person setting the jewel 120 to first check if the jewel
120 fits perfectly through the opening defined by the upper edge
86 of the setting. Otherwise, the upper edge material folded over
the crown 122 may cover the crown 122 too much or it may not cover
enough of the crown 122 to fix the jewel in place on the setting
80. Other methods of fixation are contemplated.
[0048] Once the jewel 120 is assembled within the setting 80, the
setting 80 and jewel 120 combination is engaged with the article
of jewelry 20 as shown in FIGS. 6A through 8. The lower edge surface
88 (FIG. 6B) of the setting 80 is provided with a plurality of ledges
94 that define along said lower edge surface 88 a seat adapted to
receive a key 140 having a handle 141 and contact portion 142 for
facilitating manipulation of said setting 80 during engagement and
disengagement with said insert 60. In other words, the contact portion
142 of the key 140 is designed to securely fit within the opening
defined along lower edge surface 88 of the setting and bounded by
the ledges 94. The setting 80 is insertable into the receiving chamber
67 of the insert 60 by aligning the engagement members 90 with the
openings defined along the upper edge surface 66 of the insert 60
(FIG. 6C). As shown in FIGS. 6A through 6C, such alignment can only
occur if the setting 80 is inserted with the upper edge surface
86 facing the insert 60 and the lower edge surface 88 facing away
from the insert 60. In other words, the setting 80 cannot be mistakenly
or improperly inserted into the insert 60 starting with the lower
edge surface 88 because of the unique design of the upper edge surface
66 openings and the mating design of the engagement members 90.
[0049] As shown in FIGS. 7A through 8, the setting 80 is then hand-inserted
into the receiving chamber 67 of the insert 60 by the passage of
the engagement members 90 through the upper edge surface 66 openings,
with the ledge surface 87 of the setting 80 coming into contact
with the spring tabs 44 of the spring 40. Then, using the key 140
engaged with the lower edge surface 88 of the setting, the setting
80 is pushed (arrow 150 of FIG. 7) further into the insert 60 against
the spring tabs 44 and rotated (arrow 155 of FIG. 7) until the projections
68 present along the insert engagement members 65 are seated within
the pockets 92 present along the setting engagement members 90.
Stop surfaces 69 fashioned into the inner surface 63 of the insert
60 prevent over-rotation of the setting 80 with respect to the insert
60. FIGS. 7B through 7C are illustrative of the mating between the
engagement members 65 and 90. When the setting 80 is first introduced
into the insert 60, mere rotation of the setting 80 within the insert
60 would not result in engagement of the projections 68 and pockets
92 because the edge 91 of the engagement member 90 would contact
the projection 68 as a result of the engagement member 90 being
initially biased toward the engagement member 65. Thus, by pressing
against the spring tabs 44, the setting 80 is displaced enough so
that the projection 68 can clear the setting engagement member 90,
during rotation of the setting 80 with respect to the insert 60.
Upon release of the key 140 from the setting 80, the spring 40 biases
the projections 68 against the pockets 92. Alignment of the projections
68 and pockets 92 can occur by varying the displacement of the spring
tabs 44 such that the projections 68 snap into place within the
pockets and/or by taking advantage of the stop surfaces 69 fashioned
into the inner surface 63 of the insert.
[0050] As shown in FIG. 8, the setting 80 with jewel 120 is inserted
into the receiving chamber 67 of the insert 60 and the article of
jewelry 20 such that the jewel 120 is exposed along the outer surface
28 of the article of jewelry 20. In other words, the jewel 120 that
is fixed within the setting 80 is inserted from the underside of
the article of jewelry 20, such that it becomes impossible to remove
the setting 80 and jewel 120 while the article of jewelry 20 is
being worm. This is realized because the opening 29 defined along
the outer surface 28 of the article of jewelry 20 is dimensioned
to allow passage of the crown 122 of the jewel 120, but prevent
complete passage of the setting 80 therethrough. In other words,
the opening 29 present along the outer surface 28 of the article
of jewelry 20 and through which the jewel 120 extends is smaller
than the opening 27 present along the inner surface 26 through which
the setting 80 and jewel 120 is initially passed. Such disparity
between the openings 27/29 dimensions provides further security
against inadvertent separation of the jewel 120 from the article
of jewelry 20 while such article of jewelry 20 is being worn.
[0051] For even greater security, an additional cover or plug 160
(FIG. 6D) can be inserted into the upper edge surface openings 66
of the insert 60 after the setting 80 is engaged with the insert
60 to completely prevent the setting 80 from rotating within the
insert 60. Downward extensions 165 are preferably configured for
insertion through the upper edge surface openings 66 of the insert
60, which would prevent the engagement members 90 from rotating
within the receiving chamber 67. Such extensions 165 may be dimensioned
to fit exactly within the openings 66. Thus, not only would the
plug 160 prevent the setting 80 from turning, but also it would
provide further security against inadvertent separation of the jewel
120 from the article of jewelry 20 while such article of jewelry
20 is being worn.
[0052] When it is desired to remove the jewel 120 from the jewelry
article 20, one merely removes the jewelry article 20 from one's
body and uses the key 140 to again press inwardly and also to counter-rotate
the setting 80 within the insert 60 until the engagement members
90 are aligned with the openings disposed along surface 66. Then,
the jewel 120 and setting 80 may be pushed through the jewelry article
20 by applying finger pressure to the crown 122 of the jewel 120.
[0053] The present invention has been described with respect to
one article of jewelry 20 containing one insert 60 into which is
inserted one jewel 120 fastened to one setting 80. However, it will
clearly be understood that the present invention can be defined
as a system of interchangeable jewels and articles of jewelry. For
example, a plurality of inserts 60 may be provided on a plurality
of jewelry articles, such as a pin, a brooch and a bracelet for
example. Each jewelry article having an insert 60 of the invention
is then adapted to receive a jewel 120 set within the setting 80
of the invention. Thus, one may wear one particular jewel on a ring
one day, then on a bracelet the next day, and so on. In other words,
the jewel 120 set within the setting 80 of the invention may be
transported and used interchangeably with various articles of jewelry.
Alternatively, as illustratively depicted in FIG. 9, a plurality
of jewels 120a-d set within settings 80 (not shown) of the invention
may be used with a single article of jewelry 20.
[0054] While the present invention has been described with respect
to one particular embodiment, it is not intended that it should
be limited to such embodiment. For example, while the engagement
members 90 on the setting 80 and the openings provided on the upper
edge surface 66 of the insert 60 are fin-shaped, such engagement
members and openings may comprise alternative shapes (see, for example,
the insert configuration of FIG. 12, which illustrates one possible
insert embodiment with other embodiments being contemplated). Also,
such engagement members might comprise a single engagement member
or a plurality as shown. Although it is preferable that the configuration
of the engagement members 90 and the configuration of the openings
allow the setting 80 to be inserted into the insert 60 in only one
direction as discussed above. In addition, the engagement between
the engagement members on the insert and the setting may comprise
different configurations in addition to the use of a projection
68 seated within a pocket 92 as described.
[0055] Furthermore, the spring 40 may comprise different configurations
to facilitate engagement and disengagement of the setting 80 with
the insert 60. One illustrative example is shown in FIGS. 10 and
11, where a uniquely designed spring 40a, having rounded sections
40b and flattened, chordal sections 40c, is disposed around the
perimeter of the inner surface 63 of the insert 60a and is adapted
to engage grooves 95 fashioned into the side surfaces 96 of the
engagement members 90a. Upon initial introduction of the setting
80a into the receiving chamber of the insert 60a, the grooves 95
do not engage the spring 40a because such grooves 95 are disposed
adjacent the rounded sections 40b of the spring. However, upon rotation
of the setting 80a within the insert 60a, the grooves 95 engage
the chordal sections 40c of the spring 40a which act to resiliently
bias against the rotation of the setting 80a. Thus, the secure engagement
of the setting 80a within the insert 60a results from the movement
of the grooves 95 against the straight sections 40c of the spring
40a. If necessary, a stop surface or member may be provided in the
insert 60a to prevent over-rotation of the setting 80a within the
insert 60a.
[0056] FIG. 13 illustrates yet a further embodiment of the present
invention. In this embodiment, one or more jewels are fastened to
a setting via a spring, not a washer, while the components that
are seated within the jewelry item have a different configuration
as compared with the embodiment described above. A setting 280 is
provided with a hole 282 out of which the top of the jewel 220 will
protrude. The jewel or gem 220 (faced downward) (or plurality of
jewels or gems) placed into the setting 280 (upside down) and a
spring 230 is placed onto the tip 222 of the gem 220. A cover 215,
having a depression 218 to accommodate the spring 240, is then fastened
to the setting 280 and optionally, the cover 215 and setting 280
can be soldered by laser or glued together to add extra security.
Other means of attaching the cover 215 to the setting 280, such
as by having a threaded connection between the two, are also contemplated.
The combination of the setting 280, gem 220, spring 230 and cover
215 forms the "male" piece of the interchangeable jewelry.
The "female" piece, which is secured within a jewelry
item 320 such as ring, brooch or the like, is formed by an insert
260.
[0057] A flat spring 240 is positioned within a cavity 267 in the
jewelry item 320 and the insert 260 is positioned thereon and secured
within the cavity 267. The setting 280, having the gem 220 secured
therein, is then forced into the insert cavity 268 until the setting
280 abuts the spring 240. Afterward, the setting 280 is pushed against
the prongs 242 of the spring and rotated until the setting 280 locks
into the insert 260. As shown in FIG. 14, the setting 280 may be
driven through the use of a tool 340 having fingers 342 that engage
openings 216 in the rear surface 219 of the cover 215. The unusual
arrangement of openings 216 and tool fingers 342 ensures that only
those individuals with special tools will be able to engage and
disengage the setting 280 from the insert 260. It should be appreciated
that the engagement of the setting 260 with the jewelry item 320
and the setting 280 with the insert 260, to form a combined jewelry
item that can be worn and displayed, is generally similar to the
engagement of such items illustrated in the previous embodiments.
[0058] A system of jewels, settings and inserts is contemplated.
For instance, every jewelry item 320 has two openings 327 and 329.
The insert 260 is inserted through opening 327, while the gem 220
sticks out through opening 329. In order to benefit from the interchangeable
nature of the inventive system, and in order to use multiple gems
with a single jewelry item, the thickness of the setting 280 may
vary to accommodate gems of different sizes such that multiple gem
settings can be used with a single insert 260. If, for example,
a woman has five gems having diameters ranging from 4.00 mm to 5.20
mm, each individual gem can be secured within an individual setting
280 that can accommodate gems of varying diameters ranging from
4.00 mm (0.25 carats) to 5.3 mm (0.50 carats), such that the various
settings, having individual gems secured therein, can be used with
a single insert 260. The interior thickness of the setting 280 would
differ depending on the diameter of the gem, but the exterior diameter
of the setting would remain the same so that the multiple settings
could be used with a single insert.
[0059] In accordance with the above, a variety of sizes of gems,
settings and inserts are contemplated. It is also contemplated that
more than one gem, jewel or stone maybe used in the same insert.
For example, one setting/insert size could accommodate stones of
4.0 mm (0.25 carats) to 5.3 mm (0.50 carats), another setting/insert
size could accommodate stones of 5.4 mm (0.50 carats) to 6.7 mm
(I carat), while another setting/insert size could accommodate stones
of 1-2 carats and 2-3 carats. For each size range, a series of settings
280 would be manufactured to fit within a particularly sized insert.
The advantage of this system is fairly clear. Instead of a jeweler
enlarging a hole on a jewelry item to accommodate a larger jewel,
the jeweler merely has to place the jewel in a different setting
280 and then attach such setting 280 to the insert that is already
in place in the jewelry item. Of course, this would only work for
particular ranges of sizes. Going from a 0.25 carat jewel to a 3
carat jewel would obviously require a jewelry item (ring, brooch
or the like) having a substantially larger opening 267 and a correspondingly
larger setting 260. However, if, continuing with the example above,
a woman goes from a 0.25 carat jewel to a 0.50 carat jewel, the
same insert 260 can be used in the jewelry item and the opening
in the jewelry item does not have to be modified.
[0060] FIG. 13 also illustrates the use of an identification means
285 associated with a setting 280. Currently there are companies
that put a serial number on a diamond with a micro laser inscription.
This process, although it allows for identification, leaves a microscopic
mark on the stone. With the present invention, the identification
means 285 could be on the setting 280, and such identification means
285 could be sealed by a particular sealing means such that if the
seal is broken, the value of the identification becomes void. One
type of means 285 could be inserting a chip onto the surface or
into the body of the setting 280. Such chip might be a microchip
that is essentially hidden from view and can be programmed with
personalized information. With such a chip incorporated into the
setting 280 as an identification means 285, the integrity of the
setting 280 and gem 220 associated therewith can be assured and
insured without damaging the gem 220 in any way. Other identification
means placed on a surface of the setting or on other components
of the inventive system, such as a barcode, inscription or the like,
are also contemplated. As long as the sealing means remains unbroken,
the identification means can guarantee that the setting 280 and
gem 220 are original, bona fide products and not fake or imitations
of the inventive system.
[0061] Returning to FIGS. 4 and 13, the positioning of the jewel
120 within the setting 80 can be performed in a different manner.
While, as is disclosed above, the flat washer 100 is configured
as a separate resilient element for retaining the jewel within the
setting 80, the setting 80 and washer 100 can be designed as a one-piece
structure. Accordingly, the inner surface of the setting 80 is formed
with the resilient element. During the positioning of the gem 120
within the setting 80, the resilient element extends radially inwardly
and abuts the body of the jewel so as to bias the jewel 120 against
its voluntary displacement from the setting 80. The resilient element
may be coupled to the setting 80 at any location within the inner
peripheral wall of the setting, but preferably, it is fixed to the
setting in the vicinity of upper edge surface 86 (FIG. 4).
[0062] The resilient element is configured so as to have its inner
surface extending complementary to the outer peripheral surface
of jewel 120. A configuration of the resilient element may have
a shape similar to the flat washer 100. Alternatively, it may have
a generally frustoconical inner surface extending complementary
to the outer surface of the jewel 220, as shown in FIG. 13. Note
that other shapes, of course, are readily available provided that
the outer surface of the resilient element extends complementary
to the inner surface of the setting 80 and 280 (FIGS. 4 and 13,
respectively), and the inner surface of the resilient element complements
the outer surface of the jewel. Alternatively, the outer end of
the setting 80 can be integrally formed with the washer. The washer
may have the same structure as disclosed above.
[0063] A variety of engineering plastics, rubber and other resilient
materials can be employed for manufacturing the resilient element
and are subject only to the consideration of resiliency and minimal
abrasiveness. Preferably, the resilient element is made from silicon
and bonded to the setting 80. As a consequence, the user can exchange
the gems in a simpler and more time-effective manner, as compared
to the embodiments of FIGS. 4 and 13 that require an additional
step of removing and inserting the washer 0.100 and spring 230 into
the setting every time the user replaces the jewels.
[0064] The tool or key 140 and 340, as shown in FIGS. 6A and 14,
respectively, can be modified to further facilitate insertion of
the setting/jewel assembly into the article of jewelry 20 or 320.
Typically, the article of jewelry and, as a consequence, its components
are relatively small. At least partially, the process of assembling
the inventive article of jewelry, as depicted in FIGS. 1 through
14, includes a manual step during which the removable portion or
setting/jewel assembly is manually inserted into the fixed portion
of the article of jewelry. Coupling these components manually is
particularly inconvenient because of the small size of these components.
Only after the insertion of the setting/jewel assembly, the user
utilizes the tool 140 (FIG. 6A) for further pushing, rotating and
locking the setting/jewel assembly in the article of jewelry. At
least one of the reasons for the manual installation of the setting/jewel
assembly can be attributed to the fact that the tool 140, 340 cannot
displace and hold this assembly before it is inserted into the receiving
chamber 67 of the insert 60 (FIG. 6A). Providing the tool 140 and
340 (FIGS. 6A and 14, respectively) with a means for reliably holding
the setting/jewel assembly 60 would obviate such a problem and facilitate
the process of exchanging a plurality of jewels.
[0065] Thus, in accordance with one aspect of the invention, the
entire contact portion 142 (FIG. 6A) can be made from magnetizable
material. Alternatively, only the bottom of the contact portion
142 may be provided with a layer of magnetizable material (not shown).
Still another alterative modification may include the entire tool
made from magnetizable materials.
[0066] Alternatively, as shown in FIG. 15, a tool 440, which has
a shape generally similar to the tool 140 of FIG. 6A, has the contact
portion 442 configured with a magnetic insert 446 that tightly fits
in a nest provided in the bottom of the contact portion 442.
[0067] A further modification of the key tool, particularly the
tool utilized in the embodiment that is illustrated in FIG. 14,
is implemented by having only fingers 444 (FIG. 15) made from magnetizable
material. The fingers 444 can be either fixed to the contact portion
442 or removably coupled thereto by means of screwing or fittingly
pressing each of the fingers into a respective recess, which can
be formed in the contact portion 442.
[0068] The number, configuration and pattern of the fingers 444
and magnetic inserts 446 can vary in accordance with a concrete
configuration of ledges or holes on the receiving surface of the
setting. For example, the magnetic insert may be implanted or formed
in the central area of the bottom portion 142 and, if the tool is
configured as illustrated in FIG. 14, the magnetic insert is spaced
inwardly from the fingers 444.
[0069] Furthermore, instead of having the entire body of the fingers
444 made from magnetizable material, each of the recesses that receives
a respective finger may have a nest or seat configured to receive
a small magnetic element (not shown), which is in contact with the
inner end of the finger after the latter has been coupled to the
tool.
[0070] Providing the tool 440 with magnetic means allows the user
to couple the tool with the setting and displace the setting to
a position in which the setting 80 (FIG. 6A) and the article of
jewelry or fixed portion 20 are axially aligned, and then, insert
and rotate the setting to a locking or securing position.
[0071] It is not unusual to inadvertently drop the setting during
assembly. Having the tool capable of attracting the fallen setting
that may be made from a variety of metals substantially facilitates
a search for this item.
[0072] As mentioned above, the inventive article of jewelry can
decorate a variety of consumer items, which is practically limitless,
but for the purposes of convenience, the inventive consumer item
may be conditionally categorized as electronic consumer items, garment
consumer items, kitchenware consumer items, and combinations of
these.
[0073] An illustrative example of one of the above-mentioned items
is shown in FIG. 16 and depicts a key holder 450. The body of the
key holder 450 has an orifice 460 that, as is illustrated, has already
received a spring 470 and insert 480. The setting/jewel assembly,
which is not shown in this figure, can be easily inserted, locked
in and, if a need exists for exchanging the inserted jewel, removed
from the key holder by the inventive key or tool.
[0074] Among the electronic consumer items, perhaps most popular
may include mobile phones, cameras, CD players, laptops desktop,
flashlights, tape recorders, and radios. The garment consumer items
represent a particular broad spectrum of products and may include
without any limitation handbags, buttons, zippers, shoes, boots,
clothing, combs, brushes, hats, leatherwear, fashion jewelry, shopping
bags, purses, key holders, pens, cuff links, pocket knives, nail
clippers, and scissors.
[0075] The furniture consumer item may be selected from frames
for photographs, frames for paintings, chairs, armchairs, carpets,
tables, cabinets, stoves and coffee tables. Finally, the kitchenware
items are selected from the group consisting of utensils, china
including plates, cups, food product containers and etc.
[0076] Certainly, the above listed consumer items may include a
variety of other items, such as cars, bicycles, attributes of pets
ware, children toys and etc.
[0077] Aesthetic appeal, market value and exchangeability of jewels
or gems can be used as a powerful method of promotion of other products
and/or services. For example, given a market value of the jewelry
piece, it can be used as an attractive complimentary gift to certain
purchases. Thus, a combination or kit of a purchased product or
service and the inventive article of jewelry may be a viable promotional
tool for the advertised serves. A great variety of service may benefit
from association witheh inventive particle of jewelry. To name a
few, one may think of transportation services including air and
all types of ground and sea transportation means, electronic communication
including both wireless and wired communication, credit card services
and many, many others.
[0078] One of limitless examples of the inventive method of the
marketing the inventive article of jewelry is illustrated in FIG.
17 and depicts an airfare purchaser in a step 500. A value of gift
is defined on the class of the purchased airfare which include first,
business, and economy classes, a distance, destination and many
others, as indicated by a step 502. Determining the status of the
purchaser as a first time customer, as indicated by a step 506,
or a regular flyer, as shown in a step 504, the purchaser may be
presented with an option. In case of the first time purchaser of
the airfare, he or she may be complimented with a predetermined
piece of jewelry. For example, gentlemen may be given a pen decorated
with the inventive article of jewelry, whereas ladies may have a
pendant.
[0079] If the purchaser is a frequent customer of the airline,
based on the number of previously accumulated points, as indicated
by a step 508, the purchaser is complimented with either a new article
of jewelry that has a higher value than the previously received
gifts or given a gift certificate (see step 514), which would allow
the air ticket purchaser to select the desired piece f jewelry.
[0080] Alternatively, as indicated by a step 510, the purchaser
may be presented with a new setting that structurally matches the
previously received piece of jewelry, but has more sophisticated
jewels.
[0081] Each gift or gift certificate is associated with depositing
a certain percentage of the purchased value to the account of the
manufacturer of the article of jewelry or its distributor, as indicated
by a step 512.
[0082] Furthermore, purchasing the article of jewelry may trigger
the accumulation of points allocated for each purchase and allowing
the purchaser for a certain discount that is associated with future
purchasers of jewelry. Again, the frequent purchaser may receive
an upgraded setting with gems or jewels if he has purchased the
article of jewelry before.
[0083] The scenario of providing the purchaser with a kit may be
slightly modified by, for example, providing a consumer product
with an insert decorated with a logo of consumer product manufacturer.
The insert is removably coupled to the consumer product and can
be replaced with the inventive article of jewelry added to the kit.
Again, of course, the manufacturer of the consumer product allocates
a certain percentage of the purchased product's retail value to
the account of the manufacturer or retailer of the article of jewelry.
[0084] While the present invention has been described at some length
and with some particularity with respect to the several described
embodiments, it is not intended that it should be limited to any
such particulars or embodiments or any particular embodiment. Thus,
the invention is to be construed with references to the appended
claims so as to provide the broadest possible interpretation of
such claims in view of the prior art and, therefore, to effectively
encompass the intended scope of the invention.
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